SECTION FOUR
% of households who in the past [specify number] months used promoted [specify the product/ service]
Definition/RATION/ALE – what does it measure? (max 2 lines)
The commercial as well as public sector offer thousands of products and services that considerably improve people's lives and livelihoods, such as water filters, agricultural inputs or different types of advisory services. This is an important coverage indicator measuring the proportion of the target households which in a certain period used the promoted product / service.
Methodology for collection – How to collect information for indicator (max 4 lines).
Collect the following data by conducting individual interviews with a representative sample of the target group members
Methodology for analysis – How to analyse (Max 4 lines)
Visual demonstrations for thresholds
How to interpret: Urban v. rural, gender
Calculate the indicator's value by dividing the number of households who in the assessed period used the promoted product/service by the total number of respondents and multiplying the value by 100.
Notes on indicator –
What does the indicator not tell us.
How long is it reliable for?
1) The indicator does not need to focus on households only – it can be rephrased to focus on individuals or companies.
2) Consider verifying the response either by asking more details (for example, Who was the veterinarian? or What services did you use?) or, in the case of products, asking if you can see it.
M&E: IMPACT, OUTCOME, OUTPUT, PROCESS
Outcome
